Web-Essentials

ENHANCE THE VISIBILITY OF YOUR WEBSITE

SEO OPTIMISATION

Rise Up Google Search Results

What Is Search Engine Optimisation?

Search engine optimisation (SEO) is the process used to enhance the visibility of your website in search engines like Google. Since one of the most common ways people find information online is through search engines, ranking higher in search engines helps increase your online presence.

Why Is SEO Important?

Since search engines are the primary means by which users navigate the web, SEO plays an important role in online marketing. In search results, a site's position in the list determines how much traffic it will receive. The higher the site appears in the list, the more traffic it will get. According to stats, anywhere from 40 percent to 60 percent of all traffic for a search query goes to the first website on the list. These stats drop drastically the further down the list you go. As a result, people try to apply certain techniques to manipulate the system in order to rank higher than other competing websites. This is where SEO comes into play.

What SEO Techniques Do I Implement?

Search engine optimisation (SEO) is the process used to enhance the visibility of your website in search engines like Google. Since one of the most common ways people find information online is through search engines, ranking higher in search engines helps increase your online presence.

Website Indexing

By properly indexing your website, search engine bots will see all of your important pages, giving your site a major boost and even giving you a chance to reach page one.

Image Optimisation

Speed is an important ranking matter. If your images are not optimised, your website will load slowly. It is important to optimise images if your website is going to rank.

Maintenance

For your website to operate at its full potential, it is essential that it is regularly updated and maintained. Performance is a key ranking factor so regular maintenance is imperative.

Security

Most browsers do not allow traffic to websites that don't have ssl certs installed. Hackers can also gain access to user info if proper security protocols aren't in place.

Layout - UX/UI

The better the user experience is, the more likely they are to stay on your website. Having an easy to use website ensures longer visit times which impacts SEO ranking.

Keyword Optimisation

The better the user experience is, the more likely they are to stay on your website. Having an easy to use website ensures longer visit times which impacts SEO ranking.

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